Celeste Talent Agency expands into MENA with first creators

London-founded Celeste Talent Agency has signed its first creators in the Middle East and North Africa, starting with talent from the United Arab Emirates. The move brings more than 3 million combined followers to its roster and signals the agency’s push to grow brand and creator partnerships across the region.

Why it matters: - Celeste Talent Agency is extending its creator and brand partnerships business into MENA, adding a new regional pipeline for campaigns and entertainment collaborations. - The first MENA signings bring a combined audience of more than 3 million, giving the agency immediate scale in a fast-growing creator market. - The expansion broadens Celeste’s footprint beyond the UK and US and strengthens its pitch to brands seeking cross-border audiences.

What happened: - Celeste Talent Agency announced its first MENA-based creator signings on July 23, 2026. - The agency started the expansion with creators from the United Arab Emirates. - Founder Lojain Maksoud said the move marks the next chapter in Celeste’s international growth. - Maksoud said expanding into MENA had long been part of the agency’s vision.

The details: - Celeste Talent Agency is London-founded and works in entertainment and creator partnerships. - The agency helps global brands connect with audiences through digital media, film and television. - Celeste works with digital creators on social campaigns. - Celeste also works with production partners on product placements in film and television projects. - The agency has worked with UK and US brands including HelloFresh, KatKin and Qure Skincare. - Celeste says it is in active conversations with brands across the MENA region. - The agency plans to keep growing its international roster over the coming months. - Maksoud was born in Dubai, raised in Doha and later moved to London for her studies. - Her academic research examined how Middle Eastern productions on streaming and digital platforms are changing global perceptions of the region. - Maksoud previously worked at Creative Artists Agency in the Global Scripted Television department. - She said that experience showed her how Middle Eastern stories can reach worldwide audiences.

Between the lines: - The MENA launch fits a broader trend of creator agencies expanding beyond their home markets to chase brand demand for local authenticity and multilingual reach. - Maksoud’s background in Dubai, Doha, London and CAA gives Celeste a founder narrative that aligns with the agency’s regional positioning. - The move also suggests Celeste is trying to bridge creator marketing and traditional entertainment deals in markets where both are gaining momentum.

What's next: - Celeste expects to add more creators as it continues building its international roster. - The agency is looking to convert its MENA expansion into more brand partnerships across the region. - More details are available on Celeste Talent Agency's website. - The company also maintains a LinkedIn presence at its social page.

The bottom line: - Celeste Talent Agency is using its first MENA signings to turn a London-based creator business into a broader international platform.